... for this is Groundhog Day, an annual event where we pay tribute to Bill Murray |
Well now, isn't February 2nd, 2014 a big day for two reasons! The first reason, of course, is that this is Groundhog Day - the annual 24-hour stretch we all set aside because this is the day we celebrate Bill Murray's classic 1993 comedy, Groundhog Day.
Yeah, there's also something about huge North American rodents and their shadows predicting the future weather but seriously, how drunk/high do you have to be to believe that?
And secondly, of course, it's Super Bowl Sunday - which if you're unfamiliar with it (yeah, right) is an annual event that sees millions of North Americans hunker down in front of the big-screen to drink beer and watch some hilarious commercials that are occasionally interrupted by what is usually a very one-sided football game. This year's title tilt is between the Seattle Seahawks and the Denver Broncos, two teams I like pretty much equally... as does Las Vegas which has basically called this affair a "pick 'em".
Scott Norwood is the reason I drink... Okay, not really. That's far too heavy a burden to place on one man's shoulders |
The words haunt me. "The kick is up and it's... wide right!" Wide right... wide right. Not since "I do" have two words so punished me. Actually, this was worse. In failed marriages, you can only lose a house. On the Bills, I had bet the whole damn farm. Wasn't my farm, mind you, but my Uncle Ed still won't talk to me to this day...
Old Milwaukee: for those who like their beer with a 1940s pin-up lady |
But to matters of beer, good quaffers... for beer is what Super Bowl Sunday is truly all about! And for Super Bowl Sunday, which usually begins in the early afternoon for most of us, that means the football fans need a session - or sessionable - beer, meaning something low alcohol. You see, the problem with the high-alcohol, high-IBU (international bitterness units) IPAs that I favour is that they are not marathon beers. They are sprint beers. And Super Bowl Sunday is a marathon. So the other problem with the high-octane, high-IBU suds is simply this: while both myself and my New Zealand beer-bro Steve St Evil prefer them to most others, we have determined that they have an effect that we very scientifically called "Sleepy-Makey." Granted, I love a good nap - not sure why I fought so hard against them as a child. And it doesn't take very many of them. They're stealth-mode beers - they sneak up on you. It is fair to say high-octane IPAs are the ninjas of beers.
The other (other, other) problem is that while I go on at great lengths about IPAs in this blog (no, seriously, I do...), many beer drinkers, both craft beer lovers and commercial beer sluggers alike, can't take the IPAs. They're simply too hoppy for a majority of beer drinking palates.
Great Lakes Brewery's Crazy Canuck Pale Ale is a great example of how a pale ale can be a somewhat hoppier, which appeals to me, but lightly so, thus appealing to everyone else... |
Take my coworker, Saga... (please, take him... he's free to a good home and mostly house-trained...) He casts his net just as wide as me when it comes to discovering new beers but where I go hop-nuts, he goes malt-mad. Says beers that are too hoppy give him gas (like I said... mostly house-trained.) Having worked with him a fair few years, I can confirm there are a lot more things than an aggressively-hopped beer that give this lad gas. But in the end, he's loved as many newly-discovered beers as I have, just in a different malt-driven direction. And to be frank, when it comes to super-wide malt selection versus super-high hop hunting, I suspect Saga's tastes are far more wide-spread and representative of (a large number of) craft and (the great majority of) commercial beer drinkers than mine.
So today, I am looking to very lightly hopped IPAs and a couple of medium-hopped, regular-alcohol pale ales as the best sessionable beers for this, the holiest of days - Super Bowl Sunday. Or as I shall call them: SFS (safe for Saga) IPAs. Because we all want to see the game and not nod off on the couch by half-time.
Hops and Bolts IPL, made by Mad and Noisy Brewing, which is actually Creemore Springs Brewing, which in turn is owned by Molson's |
Molson's is a gigantic Canadian commercial brewer and damn, if they aren't an incredibly clever one, to boot. While many American giants have been trying to sneak craft beers onto the market under different brewery names (and getting caught by eagle-eyed craft drinkers), Molson's hasn't bothered. Why? They don't have to. They own an actual craft brewery, Creemore Springs Brewery, founded in 1987 and bought out by Molson's in 2005.
Double Trouble Brewing out of Guelph has thrown its Hops and Robbers IPA into the session IPA pond. One of their three beers. |
So when it came time to slide something onto the craft market, Molson's simply said to Creemore, "Yeah, we're kinda busy, what with the selling of a million litres of Coors Light and Canadian every 12 minutes. Ooops, latest sales figures in... now it's every 11.87 minutes. Why don't you pick up the ball?" So Creemore did, creating their own separate wing, Mad and Noisy Brewery, which in turn cranked out Hops and Bolts India Pale Lager last summer. The beer, meant to be a combo of an English IPA with some Czech Pilsner leanings, is more hoppy in aroma than taste but still a pretty strong and tasty sessionable at 5.3%. It won't clean your clock... but then that's the point of session beers - to stay awake before the Red Hot Chili Peppers perform at Super Bowl half-time. The point of my high-test IPAs is to fall asleep just before Bruno Mars performs, also at Super Bowl half-time... and then wake up immediately afterwards. Like, within seconds... maybe a couple of minutes, just to be sure.
One of the three new hop ales created by Alexander Keith's, the Galaxy Hop Ale trumps the Hallertauer and the Cascade |
Okay, while Molson's lets Creemore Springs do that craft thing, Labatts lets Maritime brewer, Alexander Keith's do it for them. When Labatt scooped up Oland Breweries in 1971, they bought the Canadian east coast's oldest brewer and it's now Keith's job to come up with the new, hip-hoppy ales. They haven't done a bad job with it, creating the Cascade Ale, Hallertauer Ale and the best of the bunch, the Galaxy Hop Ale, all named after the hops they used. The irony is the three are in a 12-pack with Alexander Keith's India Pale Ale, the least hoppy of the bunch but the only one named as an IPA. For more on that confusing bit of business, read my previous blog: When is an IPA not an IPA??? Regardless, all three are decent sessionable hop beers, totally Safe-For-Saga. And I do actually like Keith's. It's just not an IPA.
Muskoka is not identifying this as an IPA on the packaging but make no mistake. Detour IPA is definitely a "sessionable" IPA and a great one! |
GO CANADA!
Okay, like I said, Super Bowl Sunday which is chockful of awesome commercials. So is actress Anna Kendricks' Newcastle Brown ad a Super Bowl contender or not? We won't know just yet. But in the meantime, enjoy this maybe-it-is-a-Super-Bowl-commercial- but-maybe-it's-not here at Will I Air During The Super Bowl?
And finally you may notice my sign-off is a tad different. The new social media policy came down at work, which frankly is really smart on their end and it dealt with blogs, Twitter, Facebook and any number of social media things. (Being ANY company's policy maker, particularly regarding social media these days, must be brutal. How do you keep up?) Do I work at a Beer Store? Yeah. Great gig. Do I represent them online? Hellz no. I'm just a dude who loves beer and writes about it. When I have the uniform on, 40 hours a week, yes, I do represent them and happily so... Best job ever. Hell, I'm surrounded by beer. When Brew Ha Ha comes out to play? That's after-hours Donny drinking beer and shooting the breeze... after all, there's 168 hours in the week. So I have lots of play-time...
And that's it, that's all and I am outta here! Until next time, I remain...
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